HI-CHEW Social Media — Grace Green

Cult favorite candy brand HI-CHEW is on a mission to let Gen Z know how addictively chewy their candy is all over social.

Senior Art Director: Jen McMahon

Copywriter: Grace Green

Creative Director: Dustin Johnson

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From reactive moments to evergreen, seasonal moments, we defined what is HI-CHEW on social.

HI-CHEW is shareable, relaxing, and candy for those who like to think outside of the box. It isn’t afraid to dive into subcultures or poke fun at itself. And HI-CHEW is always is always there to give you a pick-me-up.

HI-CHEW Barbie

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